CAN THE INTERNET REPLACE MY GIRLFRIENDS? THE SOCIAL SHOPPING REVOLUTION
How often do you take a shopping trip with a girlfriend these days – one with a specific item in mind? Social e-commerce is transforming the way we shop – and the way we seek out opinions and inspiration from others. In the past, we may have looked to a fashion magazine or asked a friend, “what should I wear?” Today, there is a plethora of websites, spawned from the rise of Pinterest, that are inspiring, curating and even offering personalized and celebrity-endorsed style recommendations. This panel will discuss how and why this market has sprung, who are the customers flocking to these sites and what it means for brick-and-mortar, and even classic e-commerce sites, that aren’t offering such personalized shopping experiences.
- When: 3:00PM • FRIDAY • LAUNCH STAGE
- Start: 22 November 2013
- End: 22 November 2013