THE EVOLUTION OF CONSUMER BEHAVIOR AND CONTENT

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In Person
During GEW

Wired’s circulation has grown 3% in 2.5 years, yet Vice and Young Turks have seen triple digit growth in their online audiences. It’s long been said that traditional media is dying a slow death and digital would take over, but that may not be entirely true. Across the board, there are publishing sparks of Genius everywhere, and marketers and brands need to capitalize on them. In a 30 minute discussion, content marketing strategist Macala Wright will discuss, how shifts in consumer consumption patterns should be driving your content marketing strategy. You’ll find out what consumers are reading, why the publishers are finding success and what to take from a new set of content marketing practices based on content consumption data. You’ll also learn a few ninja tricks for your own plans.

Audience: 
Entrepreneurs / Startups
  • When: 2:30PM • THURSDAY • LAUNCH STAGE
  • Start: 21 November 2013
  • End: 21 November 2013 23:59
Closed/Private
TechWeek LA ’13

Location

395 Santa Monica Place L3
90401 Santa Monica, CA

Each day of the conference, from the hours of 12-6 p.m., the expo showcases the newest products and insights from both established Fortune 500 companies and nascent startups. Exhibitors present their ideas and plans for the future in front of thousands of Techweek goers, making connections and potentially striking deals.
 

Techweek hosts its inaugural Los Angeles event at Santa Monica Place’s L3 on November 21 & 22, with events leading up to and post conference. Learn the lifecycle of a technology business from idea to scale in 6 intense summits split between 2 stages at our two day conference. Below you will find the schedule for both our Summit Stage and our Launch Stage, color coordinated by summit. Please check back for full schedule.

What is GEW

Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

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