Infomercials in an Information Age with Joel Appel

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In Person
During GEW

Joel and his company turned family recipes for household cleaners into international powerhouse brands such as OxiClean, Orange Glo, and Kaboom.  They used infomercials in innovative ways, leveraged outsourcing before it was widespread, and made their category exciting for consumers.  

Joel will speak to the CU Denver 11-Month MBA class about the the secrets behind infomercial marketing, what aspects remain relevant and powerful in our digital world, and discuss the secrets that can help marketers succeed or assure their early demise.

Audience: 
Academics / Researchers
CU Denver, Jake Jabs Center for Entrepeneurship

Location

1475 Lawrence Street
80217 Denver, CO

What is GEW

Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

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