SOCIAL ISN’T WORTHLESS, JUST MISUNDERSTOOD
Measured as a stand-alone channel, social media rarely is sufficient to generate substantial ROI, leading to claims it doesn’t work. It’s time to move beyond unjustified and inflated expectations towards a more nuanced understanding of social’s value, and deliver real returns by integrating social elements into all forms of customer interaction.
- When: 1:00PM • FRIDAY • SUMMIT STAGE
- Start: 22 November 2013
- End: 22 November 2013