New technologies create new markets and, therefore, new venture possibilities. Their discovery and success rate can exert enormous impact on the ability of an enterprise to raise money and grow a business. Depending on how the firm views and manages its intellectual property, legal strategies can serve as an effective barrier to entry. For many companies, intellectual property is a source of competitive advantage. This course focuses on intellectual property as a value-creation event and market strategy. Various types of intellectual property, such as patents, copyrights, tradenames, trademarks, and company know-how, are covered along with their methods of valuation, to examine and measure their impact on entrepreneurial decision-making. 1 Credit
This is a GBEN course that requires registration and tuition. For more information, call (610) 758-5626 or email firstname.lastname@example.org.
- When: November 1 and 2, 2013 program focuses on Intellectual Property 8:00 a.m. - 5:00 p.m.
- Start: 1 November 2013
- End: 2 November 2013