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During GEW

New technologies create new markets and, therefore, new venture possibilities. Their discovery and success rate can exert enormous impact on the ability of an enterprise to raise money and grow a business. Depending on how the firm views and manages its intellectual property, legal strategies can serve as an effective barrier to entry. For many companies, intellectual property is a source of competitive advantage. This course focuses on intellectual property as a value-creation event and market strategy. Various types of intellectual property, such as patents, copyrights, tradenames, trademarks, and company know-how, are covered along with their methods of valuation, to examine and measure their impact on entrepreneurial decision-making. 1 Credit

This is a GBEN course that requires registration and tuition. For more information, call (610) 758-5626 or email

(610) 758-5626
Students / Youth
  • When: November 1 and 2, 2013 program focuses on Intellectual Property 8:00 a.m. - 5:00 p.m.
  • Start: 1 November 2013
  • End: 2 November 2013 23:59
Ben Franklin TechVentures


116 Research Drive, Lehigh University Mountaintop Campus
Bethlehem, PA

What is GEW

Global Entrepreneurship Week is the world's largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

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