Whatcom County: SBDC Marketing Extravaganza
Discover new marketing tools, hints and tips to help you build a killer marketing plan for 2014
“Rock Your Online Presence with an Email & Social Media Marketing Plan!”
Presented by: Dana Pethia, Regional Director for Constant Contact, Pacific Northwest
Many businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This session will help make sense of the noise. Today we’re going to show you how to make the most of the combination of email and social media for your business or organization. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your organization by eliciting the responses you want from your customers and supporters.
“2014 Marketing Guide – Leverage Technology to Drive Marketing & Sales Results.”
Presented by Tyler Byrd, President and Founder of Red Rokk and Head of the BIG Ideal Lab
Earlier this year, Byrd was selected by readers of The Bellingham Business Journal as 2013 Business Person of the Year. This presentation will cover small business search-engine optimization, blogging, social media and landing pages.
WWU SBDC Marketing ‘Entrepreneur Hotseat’
A selection of entrepreneurs have the opportunity to be on the hotseat and present a marketing or business question, idea, challenge. SBDC business advisors will provide on the spot coaching and direction on best practices and strategies to implement next steps for a successful outcome.
Distillery Tasting and Networking Time
Sample Bellewood acres new spirits and enjoy Bellewood famous sampler platter while networking with other local businesses.
- When: 1:00pm-5:00pm
- Start: 20 November 2013
- End: 20 November 2013